Table of Contents
FOOTWAVE™ MINIMUM ADVERTISED PRICE (MAP) POLICY
FootMedical Inc. is committed to maintaining a strong FootWave™ brand image and ensuring fair competition among its resellers. To protect the value of our brand and ensure that our products are represented consistently across all sales channels, we have established a Minimum Advertised Price (MAP) policy. This policy applies to all dealers, including online and brick-and-mortar retailers.Policy Guidelines
1. Minimum Advertised Price
a. MAP Pricing
The Minimum Advertised Price (MAP) for all FootWave products is set by FootMedical Inc. and will be communicated to all resellers. Resellers are required to advertise FootWave products at or above the MAP price.b. Applicability
This policy applies to all forms of advertising, including but not limited to:- Online stores (e.g., websites, marketplaces like Amazon, eBay, etc.)
- Social media platforms
- Email campaigns
- Print ads (e.g., flyers, newspapers, magazines)
- Broadcast media (e.g., radio, television)
2. Discounts and Promotions
a. Permitted Promotions
Resellers may offer in-store discounts, coupons, rebates, or bundled promotions that result in a sales price below the MAP, as long as the advertised price remains at or above the MAP.b. Advertising Exceptions
The following scenarios are exceptions to the MAP policy:- Free shipping offers
- Loyalty programs or rewards points that do not explicitly reduce the advertised price below MAP
- Site-wide discounts that do not reference specific FootWave products or prices
3. Compliance and Enforcement
a. Monitoring
FootMedical Inc. will regularly monitor advertised prices across all sales channels to ensure compliance with the MAP policy.b. Violations
If a reseller is found to be in violation of this policy, FootMedical Inc. will take the following actions:- First Violation: The reseller will receive a written warning and will be given 48 hours to correct the violation.
- Second Violation: The reseller will receive a second warning, and FootMedical Inc. may suspend the reseller’s account and future orders for a period of 30 days.
- Third Violation: The reseller’s account may be terminated, and all pending orders may be canceled. FootMedical Inc. reserves the right to take further legal action if necessary.
4. Policy Modifications
FootMedical Inc. reserves the right to modify, amend, or discontinue this MAP policy at any time. Resellers will be notified in writing of any changes, and the updated policy will take effect immediately upon notification.5. Conclusion
FootWave is dedicated to maintaining the integrity of our brand and ensuring that our products are represented in a way that reflects their quality and value. We appreciate our resellers’ cooperation in adhering to this MAP policy and look forward to a continued successful partnership.6. Contact Information
For questions regarding this MAP policy, please contact:- Email: map@footwave.com
- Phone: (720) 841 8257